Emerson

Introducing the artist: Emerson

Small talk before a gig is not my cup of tea. I navigate it poorly, and I am, for the most part, incompetent at it. I say this because it was during small talk before a gig that I was asked the following: ‘Have you heard her sing? Her voice is incredible.’ The small talker, bless them, was referring to Emma Wagner, a.k.a the Tāmaki Makaurau based solo artist Emerson. And they were right. Her voice is incredible. So, wonderful people, please find here an interview with singer songwriter, musician Emerson. You’ll read about lyrics, inspiration, the importance of finding creatives, and the intrinsic reward of performing live. Emerson also shares her dream one day festival line up, including the headline act. It’s a belter of a festival so you should very much read to the end, and also head to the link where you can keep up to date with Emerson’s upcoming gigs and new releases.

Q. I like to begin with an introduction into your creative life. So, if you were to write a bio about what makes up your creative life both past and present, what would you write?

My creative life pretty much started with dance – I’ve been dancing since I could walk. Around age seven, I started doing musical theatre. My first show was The Wizard of Oz, and I played a munchkin in the Lollypop League, even doing off-stage harmonies as one of the younger kids. I really grew up on stage, always finding ways to perform. That meant choirs, talent shows, musicals and Show Quest at school, plus dance classes at studios like AAD, Neverland, and DANZA, where I was heavily involved in competitive dance teams. I even got to be in a couple of commercials and TV shows.

A big highlight from my musical theatre days was playing Annie at Aotea Centre with National Youth Theatre Company. I was eleven and there were 300 kids in the company. I worked incredibly hard to land the role of Annie, and it was the first time I really started focusing on my voice. To be honest, singing was actually the "triple threat" skill I liked the least and dreaded the most. So many other girls were properly trained singers, so to get Annie, I knew I had to lock in. I started taking voice lessons (first with Emma Bishop and later Cherie Moore) and eventually learned how to belt. That was a huge turning point for me.

In terms of instruments other than my voice, I tried learning cello first, but that didn't last long, and piano lessons were a bit tough because my hands were too small. But then, I started singing in bands at Intermediate. In Year 8, I filled in at the last minute for a singer at Band Quest, and we ended up winning the Musicianship Award. That’s when I decided to learn guitar and to form my own band. In Year 9, I put together my first band, “No Smoking After 3:15” - which later became “Fan Club”. And then, in Year 10 (2022), I also picked up bass to play for another band. I performed with them at my first RockQuest. I had to step up and sing lead in the final when our lead singer got sick, which got me another Musicianship award. 

Around that same time, I wrote my first song with “Fan Club”, Never Ever, and we got to record after it was a finalist in the Play it Strange Youthtown Competition. That started a long series of original song releases that eventually led to releasing our debut EP Towards the Sun. I also got invited to play bass and sing backing vocals for another band who went on to win Rockquest. From the winnings, I got my first acoustic guitar.

The next year, “Fan Club” took off. A highlight was winning the Auckland Central RQ final (2023), which was definitely a big moment. It really helped me see that I was good at something other than theatre and dance – I was still competing at a national level in dance - but this felt different; it was much more nerve-wracking singing my own songs in front of 30 people at a gig than singing someone else’s song in front of 2000! That’s because it was more my/our own creativity, not someone else’s. And getting that acknowledgement for something that was partly mine was great. Later that year, “Fan Club” received an NZOA New Music Single Grant, and then producer Jesse Sheehan successfully put me forward for an NZOA Artist Development Grant. It was really starting to feel like I was on the right track.

In January of 2024, Jesse organised the production of three demos that I co-wrote with Bella Rafflyn, Rodney Fisher, and Tom Chamberlain - as well as another one with Jesse. It was really cool to work with people with different influences and genres and actually write for myself. I started writing a lot more after that and was encouraged to enter the solo-duo category of RQ. I worked with Eli LeFevre who helped me produce a number of demos including Bored, Residue, Carry Me Home From the Car and Only Girl. By the time I made it to the final, I had released my first Emerson song, Bored, the same year as my first EP with “Fan Club”. Winning that final was the highlight of the year, though!

Q. I’ve heard/thought a whole bunch of things about songwriting. Some may be true. Some may be inflated. For example (and this may be true, or may not be) that songwriting can be at times excruciating, with a line not being formed for days. And then I’ve heard how lyrics can suddenly appear and a song can be written in minutes. What is the experience of songwriting for you? And do you have a process? What environment does it require to thrive?

My songwriting process always differs. Sometimes I start with a lyric, or a chord progression, sometimes I’ll write all the lyrics with no chords and melody, just a poem, and then add chords to them. I can write anywhere, I just need it to be a focused environment where my energy is just on the song. 

In terms of how long it takes to write a song, that relies on my emotions and focus level that day. For example, for the first writing session I had with Harry Charles, I came into his home studio with the first verse already written by me improvising in the car on the way there. We finished the song and demo within two hours. That song is my biggest track so far, “You Really Must Hate Me!”. 

But on the other hand, for my song “Carry Me Home From The Car”, I started writing it in January 2024 and couldn’t finish it till late April 2024. I sometimes like to imagine a song is already there in the air, I just have to reach up and grab it. Sometimes it takes more strength and force for a song to form, just have patience. 

(Note from interviewer: You should watch Emerson’s Music Video You Really Must Hate Me when you’ve finished here, or right now, whatever works for you).

“Inspiration and lyrics come to me in various places, sometimes in the middle of the day or night, in an Uber or with friends, so writing them down immediately is key for me.”

- Emerson

Q. Can I ask about your track, Tip of My Tongue. For me, it’s a beautiful track. Powerful, yet fragile. Was there a jumping off point for the lyrics? That is, can you enter a track, from a songwriting perspective, in the middle. Or do you have to work chronologically? I ask, as there is a line, and apologies if I have misheard this, ‘you’ve always had an obsession with scars’. What a great lyric. It got me thinking that such a line could be an entry point for the others to be built around. How does the process of sculpting and structuring lyrics flow for you?

Thank you! Harry Charles and I wrote that on the same day as “You Really Must Hate Me” and also took just around 2 hours to finish! We started writing the song with the chorus. We started improvising back and forth and Harry started humming this gorgeous melody that ended up being the first half of the chorus. I was super infatuated with someone during that time so the lyrics came pretty easy. We finished the writing with the first and second verse.

In terms of a process, I do write stuff down on my notes app on my phone all the time and so I have a bank of material to draw from for sessions. I’ve banked a whole lot of lyrics over the last couple of years. Some have made it into songs and others are just sitting there waiting for the right moment. Whenever an interesting phrase comes up, or even just an interesting word - like the word ‘residue’, which I turned into a song,  I write it down. Inspiration and lyrics come to me in various places, sometimes in the middle of the day or night, in an Uber or with friends, so writing them down immediately is key for me. A lot of co-writing has to be scheduled but you can’t really schedule inspiration.

And I NEVER use AI for my lyrics. No judgement, I just don’t need it. Finding cool ways to express my feelings is what’s actually interesting and enjoyable about the whole process.

Q.  From an outsider’s perspective, it appears this is a season for you of immense creative output. From the tracks you’ve released, along with some compelling, hugely engaging videos, plus gigs at established venues, you’re in a very rich creative season, with huge amounts of work, application, and perseverance, and all those unseen things that are required to make a creative life (including, I see you edited the video for You Really Must Hate Me).  Is that a fair assessment? I was wondering, do you find being an artist in such periods of highly creative, fruitful work, to be as you might have imagined? That is, how rewarding has this period of creativity been for you?

Being able to be creative and have a constant outlet for that creativity is such an incredible privilege. I left school early so I could turn what would’ve been my Year 13 into a full year focused entirely on music. Since then, I’ve been lucky enough to fully immerse myself in being an artist without the stress of paying rent, petrol or other basics of survival hanging over me. Thanks to my family, I’ve been given the time and space to write, co-write, create content, rehearse, tour, hand-make merch, pitch for festivals, network, and take up every opportunity that’s come my way.

Aside from the music videos for “I Want You To Know Me” and “Tip of My Tongue”, which were directed and edited by Tom Grut, I do a lot of my own visual content editing — like the visualisers for “You Really Must Hate Me” and “Show U Off”. I’ve always loved acting, directing, and editing, so being able to bring those skills into my music projects is really exciting. I usually come up with the concepts and then rope in my very talented friends and family to help bring them to life. It’s definitely time-consuming and a huge amount of work — which is why it’s truly a full-time job! But seeing the finished result, and knowing how much heart went into it, is the most rewarding thing — and it’s just a bonus that other people connect with it too.

I’ve also been incredibly lucky to find so many creatives here in Auckland who are on the same wavelength as me. They just get the vision — and that makes all the difference.

Note from interviewer: Me again, with some links for the music videos mentioned above. First, I Want You To Know Me, then, Tip of My Tongue.

I truly adore being on stage and being able to personally connect to the listeners. Seeing people sing along to my songs, seeing the emotion on their face and feeling the energy in the room is just magic.”

- Emerson

Q.   We’re past half way through 2025 as I write this, and you’ve just performed at Big Fan ahead of releasing your sixth single ‘Show U Off’. Does the feeling of performing live foster further creativity for you? That is, have you already got the early beginnings of a song in your mind and it’s possible to envision x amount of weeks or months when you’re back on stage performing it? Or, there is a need as an artist to pause, reflect, and re-energise (that sounds a little trite, i know, I’m just trying a gauge of what a post-show come down might feel like).

Performing live is everything to me. Sure, I feel in my element when I’m writing songs, filming visual content, and promoting my music but performing live is my home. I truly adore being on stage and being able to personally connect to the listeners. Seeing people sing along to my songs, seeing the emotion on their face and feeling the energy in the room is just magic. Being able to make eye contact with people and hug them and talk to them is the highlight of the show. That connection is so important and what drives me to keep going. When I’m writing, I sometimes walk around to the beat of the song so I can see the movability of the song for when I’m performing live. And when it’s an upbeat song, it needs to have danceability.

Q.  Can I ask about discipline as an artist? For you, it’s something that is torturous, easy, happens without thought. For example, is procrastination a hindrance, or relief, or perhaps a stranger in that it never happens for you? Or is it a danger and you have tools to combat it? Any guidance for other artists on this? For example, can solitude,and conversely collaborations, enhance or hinder creativity?

Discipline is something I struggle with and am working on. I think as a creative, it’s not really about relying on motivation or discipline - I just feel the need to express myself so badly that I’ll do whatever I need to do to get things done. I can feel overwhelmed with the amount of things I need to get done but it’s about shifting perspective and narrative. Instead of, say, having 15 odd things to do in order to get a song out, just view it as setting an end goal of having a song out and you have to complete some steps in order to get closer to your goal. That goes for anything. Don’t view it as a chore, view it as a step forward. At the end of the day, no one’s gonna do it for you, you need to just get it done, then it’s over till the next time!

Q. This is one of those list questions/dream scenario questions. Not the ‘pick five dinner guests’ but instead this: You have got your pick of any musical artist past or present to play a one day festival. Who are you picking? (there is no limit, i.e you can have five, ten, etc). And where would you like it to be held? You can go wherever you want. San Fran. Auckland Town Hall. Eden Park. Double Whammy. A vineyard. Wherever.

Oh jeez, this is a difficult question. I have such a diverse taste in music, this will be a long list. Firstly, it’d be held maybe in Raglan or near the Auckland Waterfront.

The line up would be: 

Mk.gee, KWN, Blood Orange, Fleetwood Mac, The Beatles, Devon Again, King Krule, The Smashing Pumpkins, Slowdive, Neil Young, Joni Mitchell, Fontaines D.C, Dean Blunt, Men I Trust, Radiohead, Jeff Buckley, Elliott Smith, Pink Floyd, Faye Webster, Steve Lacy, Deftones, Alex G, with Billie Eilish headlining it.

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